There’s never been a more exciting time to own a business in Gloucestershire. If these two events tell us anything, it’s that there’s no shortage of competition!
Competition is healthy. It reminds us that if you’re going to remain competitive, you can’t afford mistakes.
If you’ve invested in technology, you likely think your website is top notch. But if site users aren’t getting a clean, modern experience, you will fall in a high bounce-rate rabbit hole!
Small and mid-sized businesses in the Gloucester/Gloucestershire area are a dime a dozen. To avoid losing business, hire an agency for a simple web design Gloucestershire service.
Here’s how you can achieve a simple web design with an agency in three easy steps.
Step 1 – Partner with an agency who wants to learn about your Gloucestershire business
When selecting an agency, businesses tend to adopt a show me the money approach. But racing to the bottom isn’t the way to handle web design Gloucestershire companies.
Hiring the cheapest agency may leave you with a site that lacks the modern finesse of a clean design. One where your branding is slapped on as an afterthought.
To ensure you are hiring the best agency for the job, let them walk you through the consultative process. After all, they are the web design Gloucestershire experts.
Partner with the agency most interested in your brand journey, and how to turn it into a design concept. Not the one that throws a number at you before they know who you are!
Step 2 – Partner with a web design Gloucestershire agency that has a portfolio of simple designs
Always look at a portfolio before you commit. Look for these aesthetic elements to ensure the agency is up for the job!
The sites in the portfolio follow these four F’s:
Sites should be free of clutter: garbage in, garbage out, as they say in the marketing world.
Look for sites that are full of simple text. Language should be simple and purposeful. Text shouldn’t be there if it isn’t clear and meaningful.
Stunning visuals breaking up the text are particularly useful in modern scrolling sites. If you don’t see text framed by elevated visuals like striking images or HD video, that should be a red flag.
What’s more frustrating than a site that’s hard to navigate? The key to seamless design is flawless navigation.
Also, make sure the portfolio is 100% mobile responsive. Most of your customers are visiting from their smartphones. Web design needs to be modern, clean and ready for mobile.
Flip through several pages on a website. Do this to ensure brand consistency on all pages. Don’t partner with an agency that makes a flashy homepage, but the rest falls flat.
Step 3 – Interview several web design Gloucestershire agencies and ask questions of your own
Now’s your time to take control of the interview. It’s always best to invite several companies to bid on the job.
Prepare several questions that you need to know before you work with someone. Some example of this might be:
What’s your experience with coding the back end of a website site?
Back-end functionality ensures the user has an excellent experience. Coding should degrade neatly and not slow down computers with insufficient specs.
How will you differentiate my website from the competition?
Standing out in a competitive market like Gloucestershire is tough. Don’t be afraid to ask them how they will ensure you leave a lasting impression.
And don’t settle for just a striking design. Functionality also needs to have interface recall. That means the site’s navigation is memorable.
If you own an e-commerce store, users should remember how to add an item to their cart and check out. If navigation is tricky, interface recall could be compromised.
How will you ensure my brand standards are being met and conveyed to my target market?
Ask for examples of when they’ve met brand standards and times they fell short. How did they correct the issues to make the client happy?
Find out how they will maintain consistency on all parts of the site. And how they follow guidelines to make branding accessible to those with disabilities.
Ask them what browsers they test on. And if they have a maintenance plan to keep your brand in the public eye permanently.
Understanding Minimalism vs Simplicity
Designing your brand for the web means knowing the difference between minimalism and simplicity.
A simple site is about streamlining content, imagery and functionality. A minimalist site will have all those elements too.
But minimalism is something else completely.
Minimalism is “a style or technique that is characterised by extreme spareness”.
The elements of a minimalist site include vast white space, clean lines and heavy contrast — reducing the site to those “bare-bones” elements.
With these types of designs, attention to detail counts.
It’s beneficial to find an agency that has produced high-quality minimalist designs. These companies have demonstrated attention to detail. That’s beneficial to your website, whether your style is simple or minimalist.
Designing Gloucestershire’s Business Community in the Era of Web
Gloucestershire businesses are fast moving and always adapting. The proof is in the pudding. Or rather in the pint!
The community only has to look at Clarence Parade to see physical evidence of these changes.
The newspaper office turned pub, The Clarence Social is a story of prosperity out of hardship.
If the fate of newspapers all over the world has shown us anything, it’s that we are in the era of the Internet. Any business that cannot adapt will become extinct.
What it means to adapt changes from industry to industry, but one thing is certain. In Gloucestershire, web design makes all the difference.
If you want to keep visitors engaged with your content, you’ve got to come clean. A clean design, that is! Finding the right agency with these steps will put you ahead of the competition.