How Your SEO Projects Benefit from Good Web Design

SEO projects

How Your SEO Projects Benefit from Good Web Design

Are you looking for new ways to increase your rankings?

Great! But there are several factors that can affect the effectiveness of your SEO projects. And you need to be aware of them.

Some are more obvious, such as backlinks, content, promotion and keyword optimisation. While others are well-kept secrets of the search engine optimisation industry!

In this article, we will talk about less obvious factors that impact your rankings: web design.

What few people know is that just hiring a website designer no longer cuts it. You also need someone who fully understands SEO.

If you want to find out more about what Google wants your website to look like, keep reading!

Google’s Rankbrain technology and web design

Search engines take into account the visual components of your website and SEO when indexing your site. However, crawlers cannot rate your website’s aesthetics.

However, don’t let that fool you. Both Google and Bing are constantly hiring search engine evaluators to improve results. Humans like you and me have the important task of rating websites.

Unfortunately, the internet is a large place and is growing as we speak. Evaluators cannot scour every part of it.

So Google and Big have had to figure out new ways to provide clues about how good or bad your website looks.

One of the aspects search engines look at is bounce rate.

Cheap looking designs no longer impress anyone. Your website visitors won’t buy from you, and Google will rank you lower in the end. Creating a website that is aesthetically pleasing should be on your SEO projects list.

Creating a website that is aesthetically pleasing should be on your SEO projects list.

Image recognition 

Google and fellow search engines can’t hire enough people to explore all the content on the internet.

The internet keeps expanding, with more websites and content being published every day. Therefore, search engines have had to come up with a better solution than hiring search engine evaluators.

Google’s RankBrain technology should make you put a lot more thought in your SEO projects related to web design. This is because Rankbrain is an image recognition technology itself!

Soon enough, Google will get even better at weeding out the ugly from the good and alter rankings as necessary.

What you can do about it

There are a few things you can start doing right away to increase the probability of search engines loving your website:

  • Don’t use the ALT tag unless you are uploading relevant images to the tag. 
  • Invest in a modern, user-friendly design that will have a competitive advantage as soon as it goes live.
  • Don’t use the ALT tag only for SEO purposes. 
  • Penalties for images that are being taken from stock websites and used as avatars for your profile may occur. 
  • A “buy by image” feature is expected soon enough, so make sure you have high-quality images for your products.

Include Videos in your SEO projects 

Multimedia, infographics, videos and images seem to help you accomplish the goals of your SEO projects by attracting the attention of your website visitors.

Including videos as examples. They have an indirect effect on your rankings since they help you reduce the bounce rates.

Internet users are bombarded with information all the time.

A simple wall of text isn’t enough to attract their attention, but explanatory videos sure will. They are easier to digest and more entertaining for the viewer!

How fast are you?

Search engines do their best to make their users happy, and nothing annoys an internet user more than a slow loading website.

Increasing the load speed of your website should be part of your SEO projects checklist. There are a few changes you can make to increase the speed of your website:

  • Minimise the size of your images  
  • Compress CSS files 
  • Remove heavy code 
  • Look for the fastest hosting services 
  • Don’t overdo ads on your website and pop-ups 

Keep in mind you should make all changes with the user in the mind. Always ask yourself how you can improve the user experience.

Get rid of flash

There are other alternatives to flash that users can access on Apple devices as well. Search engines have a much easier time crawling them too.

Flash was quite popular a few years ago, but the technology changed and flash was left behind. So, make sure you cross Flash from off your SEO projects checklist.

Content comes first

If the website design is the skeleton, the content is the flesh of your website.

Search engines put a lot of value on homepages that aren’t overcrowded by ads, pop-ups and empty spaces.

It’s important to make sure the text is clearly visible too. Don’t use hard to read fonts or fonts that are too small or hidden. These practices could lead to penalties, and you should be aware of them whenever you plan your SEO projects.

The mobile industry is booming, so it’s important to make it easier for your website visitors to read your content while walking down the street or sipping their coffee on public transportation.

What can you do to increase the readability of your content?

Use an attractive colour palette, a lot of white space, and increase the contrast between the background and the font used for the text.

Always use a black on a white background to get the best out of your website. Night themes can rarely compete with a regular black on white model!

Wrapping up

The number of elements search engines consider when ranking a website grows more with each new algorithm release.

Now, web design should be added to your list of SEO projects too — and for a good reason. Your website visitors will appreciate a high-quality design.

If you’re trying to rank higher yet feel lost in SERPS, take a look at our free SEO review to supercharge your skills.

Also, if you want to read more articles on SEO projects, web design, and digital marketing, don’t hesitate to take a look at our blog

web design Gloucestershire

Achieving Simple Web Design with a Web Design Agency Gloucestershire

The Gloucestershire Business Awards opened entries to name top firms in several categories in April. And in June, Gloucestershire Live is releasing Gloucestershire’s Top 100 Businesses.

There’s never been a more exciting time to own a business in Gloucestershire. If these two events tell us anything, it’s that there’s no shortage of competition!

Competition is healthy. It reminds us that if you’re going to remain competitive, you can’t afford mistakes.

If you’ve invested in technology, you likely think your website is top notch. But if site users aren’t getting a clean, modern experience, you will fall in a high bounce-rate rabbit hole!

Small and mid-sized businesses in the Gloucester/Gloucestershire area are a dime a dozen. To avoid losing business, hire an agency for a simple web design Gloucestershire service.

Here’s how you can achieve a simple web design with an agency in three easy steps.

Step 1 – Partner with an agency who wants to learn about your Gloucestershire business

When selecting an agency, businesses tend to adopt a show me the money approach. But racing to the bottom isn’t the way to handle web design Gloucestershire companies.

Hiring the cheapest agency may leave you with a site that lacks the modern finesse of a clean design. One where your branding is slapped on as an afterthought.

To ensure you are hiring the best agency for the job, let them walk you through the consultative process. After all, they are the web design Gloucestershire experts.

Partner with the agency most interested in your brand journey, and how to turn it into a design concept. Not the one that throws a number at you before they know who you are!

Step 2 – Partner with a web design Gloucestershire agency that has a portfolio of simple designs

Always look at a portfolio before you commit. Look for these aesthetic elements to ensure the agency is up for the job!

The sites in the portfolio follow these four F’s:

Sites should be free of clutter: garbage in, garbage out, as they say in the marketing world.

Look for sites that are full of simple text. Language should be simple and purposeful. Text shouldn’t be there if it isn’t clear and meaningful.

Stunning visuals breaking up the text are particularly useful in modern scrolling sites. If you don’t see text framed by elevated visuals like striking images or HD video, that should be a red flag.

What’s more frustrating than a site that’s hard to navigate? The key to seamless design is flawless navigation.

Also, make sure the portfolio is 100% mobile responsive. Most of your customers are visiting from their smartphones. Web design needs to be modern, clean and ready for mobile.

Flip through several pages on a website. Do this to ensure brand consistency on all pages. Don’t partner with an agency that makes a flashy homepage, but the rest falls flat.

Step 3 – Interview several web design Gloucestershire agencies and ask questions of your own

Now’s your time to take control of the interview. It’s always best to invite several companies to bid on the job.

Prepare several questions that you need to know before you work with someone. Some example of this might be:

What’s your experience with coding the back end of a website site?

Back-end functionality ensures the user has an excellent experience. Coding should degrade neatly and not slow down computers with insufficient specs.

How will you differentiate my website from the competition?

Standing out in a competitive market like Gloucestershire is tough. Don’t be afraid to ask them how they will ensure you leave a lasting impression.

And don’t settle for just a striking design. Functionality also needs to have interface recall. That means the site’s navigation is memorable.

If you own an e-commerce store, users should remember how to add an item to their cart and check out. If navigation is tricky, interface recall could be compromised.

How will you ensure my brand standards are being met and conveyed to my target market?

Ask for examples of when they’ve met brand standards and times they fell short. How did they correct the issues to make the client happy?

Find out how they will maintain consistency on all parts of the site. And how they follow guidelines to make branding accessible to those with disabilities.

Ask them what browsers they test on. And if they have a maintenance plan to keep your brand in the public eye permanently.

Understanding Minimalism vs Simplicity

Designing your brand for the web means knowing the difference between minimalism and simplicity.

A simple site is about streamlining content, imagery and functionality.  A minimalist site will have all those elements too.

But minimalism is something else completely.

Minimalism is “a style or technique that is characterised by extreme spareness”.

The elements of a minimalist site include vast white space, clean lines and heavy contrast — reducing the site to those “bare-bones” elements.

With these types of designs, attention to detail counts.

It’s beneficial to find an agency that has produced high-quality minimalist designs. These companies have demonstrated attention to detail. That’s beneficial to your website, whether your style is simple or minimalist.

Designing Gloucestershire’s Business Community in the Era of Web

Gloucestershire businesses are fast moving and always adapting. The proof is in the pudding. Or rather in the pint!

The community only has to look at Clarence Parade to see physical evidence of these changes.

The newspaper office turned pub, The Clarence Social is a story of prosperity out of hardship.

If the fate of newspapers all over the world has shown us anything, it’s that we are in the era of the Internet. Any business that cannot adapt will become extinct.

What it means to adapt changes from industry to industry, but one thing is certain. In Gloucestershire, web design makes all the difference.

If you want to keep visitors engaged with your content, you’ve got to come clean.  A clean design, that is!  Finding the right agency with these steps will put you ahead of the competition.

web design trends

The 7 Best Web Design Trends of 2017

Looking to change up your website?

Ready for a new look?

When creating the perfect website design, there are limitless options to choose from. From choosing colours to placing the main menu, there are plenty of ways you can use to make a website truly unique.

The truth is, web design is more important than you may believe. One study shows that 38% of people won’t continue engaging with a website if they consider the layout unattractive.

New web design trends are gaining traction that will help you make your site attractive.

While some web design trends are purely aesthetic, others change the functionality of your site. New developments in technology have also led to new trends and can help your customers interact with your business in new ways.

Below, we’ll show you the 7 best web design trends of 2017, allowing you to get some great ideas on how to improve your site.

1. Animations

While animated gifs have been a part of web design for a long time now, it is likely that animations will become a larger part of web design during 2017.

CSS and SVG creations are becoming more integrated into websites. This technology may lead to some unique designs in the future as web designers begin to use these tools in innovative ways.

Animations can be a great way to explain concepts, show how something works, or attract attention. Keep your eye on animations as these may lead to some great things during 2017.

Keep your eye on animations as these may lead to some innovative and attractive design elements in the near future.

2. Big, Bold Typography

Website designers are beginning to turn more towards big and bold letters on web pages. These large design elements can do a great job at expressing a strong statement to visitors.

Statements and messages that are extremely to the point will dominate this typography. These statements will work together with minimalistic designs to create a sense of interest and build urgency.

A landing page doesn’t necessarily need to be packed with as many words as possible to make an impact. Bold type with a direct message can be all that is needed to make a user take an action or understand the worth of a business’ services.

3. Content-Focused Web Design Trends

In the past, many websites were dominated by an excessive amount of fancy sidebars, widgets, pop-ups, and signup boxes.

Web developers and business owners are beginning to recognise that one often overlooked element – content – is actually the most important.

Moving towards the future, it will be important for content to become more and more prevalent in a website’s design. Developing a site that puts content front and centre is one of the most important web design trends that will be crucial in 2017.

A design that has an emphasis on content will do much better to earn and retain customers in the future months and years.

4. Geometric Shapes and Patterns

Working as a great way to draw attention and provide variety, geometric shapes are becoming even more common in website design. Designers are making better use of space by creating unique designs and shapes.

These are used to add personality to a site which may otherwise be drab. Unique shapes are an excellent way to add a bit of interest and variety to a site that needs a little extra excitement.

Geometric shapes, lines, and patterns have made their way to websites in various ways. These patterns appear as shapes around images, geometry-based graphic design, and even overall site designs

5. Illustrations

Similar to the stylish geometric shapes finding their way into website designs, illustrations are also becoming more common. Illustrations help to add some personality to an otherwise uninspired and bland layout.

Many companies are utilising graphic designers and artists to create interesting artwork elements to add to their sites such as logos, fonts, icons, and buttons.

Many websites are even making use of completely hand-drawn illustrations. Hand-drawn elements really set the design of a website apart.

These elements allow a company to create a completely unique look on their website that any competitors will find hard to match.

6. Duotone Gradient

Duotone colour schemes are also becoming more popular. The use of just two tones makes for a stylish, slick, and contemporary design that demands attention.

Making use of some duotone design elements, graphics, and layouts are a great way to update your website’s flat design. It’s a great way to move past the simple solid colours of the past and become better to look at.

Recent advances in technology have made duotone and tritone graphics easy and simple to create. In 2017, many websites will continue to adopt these modern colour schemes.

7. Increased Interactivity

While some amount of interactivity has always been a part of web design, developers are beginning to add in even more interactive elements to websites.

These interactive elements come in both small and big packages and can be as simple as hovering over an image to reveal more information, scrolling effects, or click animations.

Increased interactivity can also come together in the form of user-generated content (UGC). This interaction may also come through the use of “chatbots” with enhanced artificial intelligence.

Websites are becoming more and more geared towards engaging the visitor, and interactive elements, both big and small, are an excellent way of doing this.


While you probably won’t use all of the web design trends listed above, using one or two of them can really make your site shine and help it become a stylish example of 2017 sophistication.

Use some of the above design options to really make your site stand out from the crowd. An attractive design may encourage visitors to stay on your site longer and increase the likelihood that they will become a loyal customer.

It’s amazing what you can do when you really put in the effort to make your website stand out. An effective website design can have a surprising impact on your overall business strategy.

Ready to get started? Contact us today to find out what Gloucester-based Softdata can do for you and your business.

website design company

How to Choose a Website Design Company

Ready for your business to have a professional website?

If you’ve made the important decision to outsource your website design, you need to know what happens next.

Just how do you choose from the many web design companies out there?

Not every website design company is the same and not every company will be the right fit for you. It’s important to not take the decision lightly.

When you’ve decided to use professional services, you want to be sure that your money is used wisely. You need to be certain that you’re working with experts in the industry.

Read on to discover the most important things to consider when deciding how to choose the best website design company.

1. Determine the Experience of the Website Design Company

When choosing website design services, you’ll want to make sure that the company you’re considering working with has an established track record and has legitimate experience.

There are minimal barriers for an individual to “start” a website design company by simply putting up a simple website and announcing that they are open for business. If you’re wanting to hire professionals, however, you should be sure to look at their qualifications.

Ask for samples of work and look for testimonials. Read reviews on online review sites and directories.

Make sure that the website design company has worked with various industries and knows the best practices for creating an elegant, responsive, and Google-friendly website that will blow your customers away.

Better yet, do all of this before you spend your hard-earned money.

2. Consider the Cost

When choosing a website design company, you need to know exactly what is included in the cost.

If you’re working within a tight budget, it can be easy to miss the big picture while trying to save money. A well-designed website can be well worth the cost and when it comes to gaining customers and clients.

Consider the return on investment (ROI) that you will be getting. Put your focus on the value you will be receiving in the long run.

With website design, you often get what you pay for. If you come across a web design agency that is too cheap, you should be wary. You may end up not getting the high-quality design or support that you need.

Ask if the design company can offer proof of tangible results. How have their services impacted businesses in the past? Has it led to more sales?

3. Keep It Together

When looking for website design, it can be a great idea to choose a company that can offer a full range of services to meet your needs.

Consider going with a company that can offer additional services such as graphic design, copywriting, content creation, web hosting, digital marketing, and social media management all in one place. A company with these extra services will help you to streamline your digital strategy and add extra convenience.

Take a hard look at what you need your website to accomplish. Decide what other components and services you may need immediately or in the future.

A website design agency with a range of features will be able to grow along with your business and allow you to add more services as time goes on.

4. Use a Content Management System

Make sure that your web design company also understands the importance of content management systems (CMS) when building a website.

Static HTML websites are a thing of the past, and CMS systems such as WordPress, Drupal, and Magento are the way of the future.

A CMS is the perfect solution for a small business and will allow you to update and manage your site on your own with little effort. Even if you choose to outsource much of the upkeep of your site, it is beneficial to be able to access and manage your site as needed.

It’s also important that your web design company is aware of the best practices for optimizing the SEO (Search Engine Optimization) of your CMS.

Make sure the designer knows how to optimize your site’s backend to avoid Google crawling errors.

5. Consider Whether You Need Ongoing Support

You will also want to make sure that you know what kind of support the company will offer you and your business in the future. Many companies will offer maintenance services after the website has gone live.

When problems inevitably come up it can be incredibly comforting to know that you have ongoing support from the website design company.

You may need occasional support and maintenance for managing email accounts, domain names, and web hosting.

You may also need support as you work on your CMS or your e-commerce setup and have questions as you develop and add to your site.

6. Know What Your Needs and Expectations Are

Last but not least, it is important to be clear on what your expectations and needs are.

If you only have a vague idea of what you want, it will be more difficult to integrate your website into your overall business strategy. It is worth discussing with the company what you want and what they can accomplish for you.

It is also important to set your expectations correctly and know what an excellent website can and can’t do for your business.

While an optimized website can give you a great chance of landing on the first page of Google, for example, there are many other factors at play that may prevent this.


Investing in an excellent well-made website can be one of the most important purchases for your business. The above should set you in the right direction when choosing a website design company.

While many competitors may simply throw together an unattractive static website, a professional website design can truly make your product and services stand out and set you apart from the competition.

A great website will also help your website to become more relevant to search engines and can let Google know that you mean business.

Take your time when choosing the best website design company for you, and you’ll be sure to reap the benefits for months and years to come.

Ready to get started? Contact us today to find out what Gloucester Hire Hosting can do for you and your business.

website design Gloucestershire

Getting Responsive Website Design in Gloucestershire

If you’re working on website design Gloucestershire, then there are a lot of things you need to consider.

What’s your colour scheme? What fonts do you want to use? What are you including on your home page? What sort of main page are you looking for? What are you going to put on your subpages?

But when you’re working on your website, you should make sure that you’re making it responsive. And here’s why!

It works on multiple devices

Or maybe the right thing to say is: it makes it easier to make your website work on multiple devices.

If you aren’t careful with it, responsive web design can make mobile sites tiny and hard to read. But it does make it easier to create a mobile design that does work.

In short, you should think of responsive website design Gloucestershire as a starting point. It makes sure that actually getting to a mobile design that works will take less time and effort.

A responsive design is very important, because your website needs to work across multiple devices.

Users are going mobile now more than ever. As lives get busier, you can’t expect that all of your users will have access to a desktop.

Your website design Gloucester should be optimised for all devices, including mobile and tablet. A responsive website design can help make that happen for you.

Enhances user experience

Responsive web design has a simple advantage: it makes the user’s experience better.

People online are impatient. In fact, they’re likely to judge a website within one-twentieth of a second after opening it!

If there’s even a single thing that isn’t optimised for their experience, they’re going to notice it.

Having a responsive website design makes this a lot better. It will make things flow more smoothly and give things a modern, tech-savvy look.

If you’re looking to be professional, then you need to have a responsive website design. That’s what makes the user more likely to stick around.

People will click away from your site for any number of reasons. If it doesn’t load fast enough, if there’s a wall of text, if they don’t like the colour scheme. Anything can sour a user’s experience.

You need all the help you can get to keep them interested, and responsive design helps.

Improves SEO

Here’s something that might surprise you: Google loves responsive website design.

So having a responsive design is key in getting those all-important SEO rankings. Especially when searched for on a mobile device, responsive websites are often ranked higher than those that are not.

SEO can often make or break a site, so it’s important to make sure that you’re optimising it in any way that you can.

There are a lot of things you should be doing to optimise your SEO, but having a responsive website design is by far the easiest of them.

Even if you manage to make your website pretty and easy to read, it won’t matter if people can’t find your website with ease.

By having a responsive web design, you’re ensuring that you’re giving people the best possible chance to not only read your website comfortably but to find it in the first place!

It’s easier to maintain

When your website isn’t responsive, you’re going to have to update it every time any mobile or desktop platforms go through an update.

But if your website is responsive, this is less of an issue. Most of the time, the site will automatically respond to the changes needed, and you won’t have to worry about it.

You will still sometimes have to maintain your website, but it will be much easier and less often with a responsive design.

If you’re looking to cut costs, a responsive design is a great way to do it without sacrificing quality or anything like that.

Smart business owners use responsive website design Gloucestershire because they know it enables their sites to be more efficient and easier to maintain for a long time to come.

Websites are constantly seeing upgrades and changes. Responsive design helps you to keep up with those changes more easily and efficiently.

Increased sales are easier than ever

Still not convinced that responsive website design is right for you? Well, you can’t ignore success.

And one case study found that a company saw a 10x increase in sales when they switched to a responsive web design.

You see, things like user experience and SEO can sometimes feel distant and far away. It can be hard to quantify or understand the benefit of SEO, especially if you’re a business that only cares about the bottom line.

But the bottom line is this: responsive web design can help drive sales.

Because users are having a better experience on your site, they will be more inclined to stick around to buy something. That correlation cannot be ignored.

If you want to get as many sales as possible, you need a responsive website design.

You’ll be surprised by the benefits of this kind of design, once you give it a try. Keep an eye on your sales, and you’ll see the difference.

Want responsive website design Gloucestershire?

If you want responsive website design Gloucestershire, we can help turn your concepts and ideas into a reality.

Our website design is dedicated to turning viewers into customers.

Our designs are more than just effective. They look great, and we can assure you that we will not skimp on anything when it comes to making you the perfect website.

When you work with us, you are more than just our client. You’re our partner. We want to work with you to create a beautiful and functional website that reflects what your company stands for and what it provides.

If you want a free quote, we are more than happy to provide that for you. There is zero obligation if you decide to inquire about our rates.

Contact us today to get started with a more user-friendly, SEO oriented and responsive website design!

website design Gloucester

Avoiding Design Mistakes with Website Design Agency in Gloucester

Is there anything more important to a small business than a website?

These days, your website serves the same function as a business card. It’ll let people know about you and your skill-set.

If you’re looking to really make a splash on the web, you’ll have to know what to avoid, and how to avoid it.

Here are some of the biggest missteps to avoid with website design Gloucester.

Poor Functionality

Obviously, you want your website to be functional. But what does functionality actually look like in tangible terms?

Your user needs to be able to browse your website with ease, skimming between pages quickly without giving it a second thought.

Speed is the biggest factor here, as most people tend to give up on a website within 2 seconds.

Second, your website needs to be laid out in a way that makes sense. Think about some of the websites you browse on a daily basis. Chances are, you’ve never even considered how they’re laid out.

This is intentional, and it’s a sign of great web design. Proper functionality means that the user can browse your site almost subconsciously.

Can you say the same about your website right now? If not, it may be time for a design overhaul.

A Lack of Planning

Failing to plan means planning to fail. Perhaps you remember that phrase from your school days.

It rings especially true for website design, so make sure you’ve got a plan before you build. You wouldn’t expect a construction worker to build a house without blueprints. So why is web design any different?

Before any coding or design begins, you’ll need to have a sitemap in place so you’ll know the basic layout.

If you’ve browsed a site with pages that feel mismatched, it likely wasn’t designed with a sitemap.

Avoid any potential design mistakes by using website design Gloucester. We’ll make sure that your site is designed logically and in a manner that’s easy to browse.

No Contact Information on the Homepage

You’re using your website to drum up some potential business, so make sure people can get a hold of you.

Be sure that your homepage features your contact information in large print. Basic web design indicates our eyes gravitate toward the top-left of the screen first.

Try and place your contact information in a similar location, near your menus. It should be the first thing your audience sees in a crisp, clean font.

You’ll also want to make sure that social buttons are placed throughout your site. That way, people can reach out to your business via social media.

Social media is a great way to get some easy and free word of mouth, so make sure your sites are connected. This is especially important if your primary sales are online.

Too Many or Too Few Images

We’re an increasingly visual-oriented society, but there is such a thing as overstimulation. Be sure that your homepage is designed in a way that doesn’t overwhelm your customers.

After all, it’s the first thing they’ll see, so be sure you’re not scaring them off with too many photos or blocks of text.

Having too many photos on your homepage can give it a cluttered appearance. Likewise, large, bulky text tends to get skipped by audiences.

Use simple and concise language and only photos that make sense. This includes pictures of your business, as well as a few items or services you sell.

With website design Gloucester, we prioritise clean, efficient web design. We know how important your website is, so we’ll make sure it looks great and reads professionally.

Poor Colour Choices

The wrong colour scheme can send a bad message to your audience. If it’s too vibrant and loud, your website will lack the professional sheen it deserves.

What would you think if you visited a website that was designed with, say, a bright orange colour scheme? You’d likely find yourself pretty confused, right?

But the opposite rings true, as well. If your website is too bland, like only using black and white, you’re still sending the wrong message.

Try and mix it up by coming up with a colour scheme that makes sense. A good rule of thumb is to use a colour scheme like your logo so your business has a cohesive look.

Lack of SEO Understanding

You may have the best website in the world, but if you have a poor comprehension of SEO, no one will see it.

SEO, or search engine optimisation, is the practice of tailoring content in such a way that search engines prioritise your website.

Even if you haven’t heard of it before, you need to know that SEO can make or break an online business or blog.

Ideally, the content hosted on your site would be tailored in such a way that you’d show up on the front page of Google. This way, you’ll appear at the top of the search engine without having to shell out a lot of money.

You can have pages and pages of content, but what’s important at the end of the day is that it brings in traffic.

Use analytics to make sure you’re getting the most out of your SEO content, or get the professionals to help.

No Mobile Design

Recent studies suggest that most web traffic now comes from mobile devices. Accordingly, you’ll want to make sure that your mobile site is up to snuff.

If you’re using website design Gloucester, your website is hosted on WordPress.

WordPress optimises your site for mobile, so if you’re using our services, you’re in the clear!

But if you’re not, you may fall victim to Mobilegeddon.

Implemented in 2005, Mobilegeddon spelt doom for websites who neglected a mobile design. If your website was well-optimized, you’d get a small boost.

Wouldn’t a boost be beneficial to your site? Make sure to use website design Gloucester to ensure you’re getting the right traffic.

Why Website Design Gloucester Is Right for Your Business

As you can see, building a well-designed, functional website takes a lot of work.

Why leave it up to chance? Let us help you! We offer a variety of services, from SEO specialisation and social media marketing to web design. Let us take care of all your website’s needs.

Get in touch today for a quote and see how we can transform your site!

SEO Gloucester

Why You Should Use a SEO Gloucester Agency for Technical SEO

When it comes to the internet, we all know that content is king. But while content may be the king, it’s not the only factor when it comes to attracting customers.

Technical SEO is also extremely important as a ranking factor. But in order for it to work properly, one must understand how to implement SEO into their marketing plans.

Often in business, things get busy really quickly. Which means it’s easy to let certain things slide. But if you don’t continuously utilise SEO, you may be losing out on business.

That’s why outsourcing your SEO to a Gloucester agency can help you achieve your goals. And we’re here to tell you why.

So grab a comfortable chair and take notes.

What Is Technical SEO?

Technical SEO is the efforts of the webmaster to ensure the website is in compliance with current search engine guidelines.

And those guidelines are constantly changing. So even if you are a webmaster, it’s a lot of work. If you’re a business owner in Gloucester or anywhere, technical SEO may be too much work for you to handle on your own.

Because if you do it wrong, Google will penalise you for your SEO mistakes. And that can cause your business a lot of time and money.

Why Hire a Technical SEO Gloucester Agency?

While some steps are easy, technical SEO can be really complicated. Often it makes a lot of sense to outsource this task because doing it when you aren’t a professional can cost you a lot.

Here’s where you’ll save when you hire the right SEO Gloucester agency.

  • Time: Most business owners or in-house marketing people do not have the technical expertise needed for back-end technical marketing efforts.
  • Budget: Unless you hire an in-house expert who can do it all, it makes sense to save money by outsourcing.
  • Frustration: You have a website because you own a business. You need to focus on selling your service or product, not on fixing the back end of your website.

Technical SEO is complicated. And if you do it wrong, you can really create a lot of problems for yourself and your company.

I’m a DIYer, What Can Go Wrong If I Learn This Myself?

While we love DIYer’s, there’s a lot a person needs to understand about this type of SEO. It’s sort of like making a quilt. One wrong stitch and the whole thing might need to be taken apart.

Do you really have the budget to play Russian Roulet with your own company?

Here are just a few really complicated steps an SEO Gloucester agency will do that most lay people have no clue about:

1. How to Future-Proof Your Site: Think Google is done making changes? Think again. A technical SEO Gloucester agency will know how to configure your site so that you’re ready for whatever comes.

2. Canonicalization: Search engines don’t always know exactly what they’re looking at on your site. Choosing the right URL to ensure the search engines don’t mistake a link for duplicate content is just part of their job.

3. Pagination: Often when you’re selling a lot of products, it can create crawler issues. Using the right meta tags will help eliminate those problems.

4. HTML Markup: This text can be enhanced to provide specific information to web crawlers. Such examples include:

  • Open Graph which shows Facebook how your content should appear
  • Twitter Cards
  • Language Tags
  • Title, Description, and Header Tags

All of these steps can be time-consuming. Especially for someone just learning how to do it themselves. Outsourcing is often the smartest choice when tackling technical SEO.

Because mistakes can and will be made.

What Are Some Common Technical SEO Mistakes?

While there are plenty of steps you can take to enhance your technical SEO, there are also mistakes you can make. Costly mistakes that can eat away at your profits.

So try to avoid making these common mistakes:

  • Intrusive Interruptions: Just as annoying as being interrupted by a sales call in the middle of dinner. And Google agrees. Starting in 2017, if you cover the main content of your website with a popup ad, Google will penalise you.
  • Duplicate Content: No one enjoys reading the same information twice. Especially when it’s on one website. An SEO marketing company will check meta tags, page content, and meta descriptions to ensure there’s no duplication on your website.
  • Broken Links: Basically, this is a road to nowhere. A marketing company can do a site audit to quickly find and fix these broken links.
  • Hiding Things: Some people like to try to cheat the system. But do you think you can actually beat Google at their own game? Honesty has its own rewards and one of them is a better Google ranking.

These mistakes are easy to make but it’s not always so simple when trying to fix them.

 What Technical SEO Steps Can I Make?

There are a number of steps you can take to increase your technical SEO, whether you’re in Gloucester or even half a world away.

Here are a few of our favourites:

  • Mobile Friendly: Over 80% of people search online first before making a purchase. Now, more than ever, most of those searches are done using something other than a desktop computer. Your company needs to be mobile friendly now.
  • Fast Loading Speed: For anyone who is old enough to remember when the internet first came out, you’ll remember how agonisingly slow it was. And while things certainly have sped up, it doesn’t mean your customers want to wait any longer than they need to. Also, Google has been crawling your website since 2010 for coding inefficiencies.
  • SSL Certificate: The latest in online buyer safety, the SSL certificate. Since 2014 Google has used the https as ranking signal. Buy one if you haven’t already.

Need Help? An SEO Gloucester Agency Is All You Need

Have we converted you yet? There’s a lot to learn about technical SEO but that’s why we’re here. We’d love to

We’d love to answer your questions and help you determine what steps to take so you’re in business for the long haul.

web design Gloucester

How a Web Design Agency in Gloucester Can Help Achieve High Converting Websites

When you open a business, one of the first steps anyone has is to build a website to promote that business. How else will anyone be able to find you?

And the end goal of every website is to be a high converting website. It’s great if you attract thousands of visitors, but if they aren’t buying, you aren’t achieving your business goals.

But business owners tend to be really busy. Their workload consists of a high number of goals to prioritise. And often marketing is not their area of expertise.

So it’s probably a wise choice to hire a web design agency. They can easily help you determine what’s going wrong and right with your website.

And who better to help you achieve your desired results than a web design company in Gloucester?

So grab a cup of tea and some biscuits and we’ll explain how a web design Gloucester agency can help you achieve high converting websites.

What Can a Web Design Gloucester Company Do for My Conversions?

The first steps any web design company will do is to take a look at your current website.

Here is what every website should contain:

  • A Clear Brand: People buy from people. They also buy from brands. Make sure your brand is clear, distinctive, and is used across all your marketing campaigns.
  • No Interruptions: Does anyone like pop-ups? Especially pop-ups that interrupt you from what you were just doing? Probably not. Google hates pop-up ads as well so avoid using them.
  • High Conversion Rates: If people are coming, great. But if they aren’t buying, then your website hasn’t been designed properly.
  • Focused on Selling Points: Your website is there to educate and then sell the product or service to the customer. When you take away from that focus, it confuses people and they no longer want to buy from you.
  • Easy Navigation: People are already busy in their lives. They don’t want to waste their time searching for items, information, or worse, how to contact you. When it gets hard, they leave.

If your website is lacking in any, or worse, all of these points, you are leaving money on the table. However, it’s often difficult to figure out these steps on your own.

Having the right web design team will ensure your website looks and feels like a place customers want to come, stay, and buy from.

How Will a Web Design Gloucester Agency Help Me Stand Out from My Competition?

If you’re a local business in Gloucester, chances are, you know your competition.

But do you know how to outsell your competition? Or what strengths your company has that theirs doesn’t?

Hiring a web design company in Gloucester will help you see a different side of your business you may be too close to see.

Here’s how they can personalise their service for your needs to increase website conversions:

  • Help You Discover & Exploit Your Niche: Your competitors and you have similar companies. You have similar products and services. So what stands you apart from your competition? That can be a difficult process. When you use a local web design company in Gloucester, we know your business. And we know your competition and we can help set you apart and ahead of them.
  • Help You Reduce User Clicks: People are busy. They don’t want to waste time going through extra steps just to find what they’re looking for. But how do you know where you’re going wrong? That’s when you turn to web design experts, we know the easiest way to set up a page to share information and encourage people to buy.
  • Help You Build Proper Landing Pages: Landing pages are used when you want to promote a specific product/action/service and you’re using one message to deliver all that. But do you know what to say so that your customers will buy? When you hire an agency, they know exactly what to do and say to get those customers excited about your products and services.
  • Help You Create Great Content: Speaking of knowing what to say, content is king on the internet. And without great content, your website is useless. But writing content is also about choosing the right keywords. And if you’re a local company in Gloucester, it makes sense to hire an agency who knows exactly what words to use.
  • Help You Know Your Audience: Do you know your audience? Who are they? What do they respond to? What actions do they take? A web design company in Gloucester will help you set up systems to understand your customers base better.

How Else Will Hiring a Web Design Gloucester Agency Help My Business?

There’s a lot that goes into creating and designing a well-functioning website.

And if you’re not a professional, you may not know everything you need to about website conversions.

You also may not have the:

  • Time to learn how to create and properly market your own website
  • In-house team to do your marketing for you
  • Ability that an outsider will have to look objectively at your business
  • Budget to waste while figuring out all the nuances creating a high-converting website needs to be successful
  • Patience or Awareness to figure out where your website isn’t working or how to fix it

So whether you live in Gloucester or elsewhere, here’s where hiring a web design firm will make your life easier:

  • We’re Local: We’re local in Gloucester. We know your competition, the people, the area, and we can help you use that to your businesses advantage.
  • Great Track Record: Don’t believe us? Let our customers do the talking. Did you know adding testimonials to your website will help attract more people?
  • Great Support: We help you out when you’re in a jam. When your website goes down or even when you hit the wrong button and screw something up yourself, we’re here to help. Rather than wasting time and money, we’re here to support you.

While having a fabulously designed website is important, we also offer a wide range of marketing services. Let an established web design Gloucester agency help you improve your conversion rates and succeed at business.

HTTPS checklist to preserve your SEO rankings


If you’re about to install an SSL on your website, please ensure to follow our SEO checklist below to preserve your rankings.

  • Make sure every element of your website uses HTTPS, including widgets, java script, CSS files, images and your content delivery network.
  • Use 301 redirects to point all HTTP URLs to HTTPS. This is a no-brainer to most SEOs, but you’d be surprised how often a 302 (temporary) redirect finds its way to the homepage by accident
  • Make sure all canonical tags point to the HTTPS version of the URL.
  • Use relative URLs whenever possible.
  • Rewrite hard-coded internal links (as many as is possible) to point to HTTPS. This is superior to pointing to the HTTP version and relying on 301 redirects.
  • Register the HTTPS version in both Google and Bing Webmaster Tools.
  • Use the Fetch and Render function in Webmaster Tools to ensure Google can properly crawl and render your site.
  • Update your sitemaps to reflect the new URLs. Submit the new sitemaps to Webmaster Tools. Leave your old (HTTP) sitemaps in place for 30 days so search engines can crawl and “process” your 301 redirects.
  • Update your robots.txt file. Add your new sitemaps to the file. Make sure your robots.txt doesn’t block any important pages.
  • If necessary, update your analytics tracking code. Most modern Google Analytics tracking snippets already handle HTTPS, but older code may need a second look.
  • Implement HTTP Strict Transport Security (HSTS). This response header tells user agents to only access HTTPS pages even when directed to an HTTP page. This eliminates redirects, speeds up response time, and provides extra security.
  • If you have a disavow file, be sure to transfer over any disavowed URLs into a duplicate file in your new Webmaster Tools profile.

Original content from:


Supporting Gloucester – Richard Graham MP

Softdata Internet Limited have proudly hosted Richard Graham’s website for a number of years and have always supported him in the past as much as possible.

We are honoured to be working with Richard Graham MP again with the design of his new website.

Softdata is keen to help the local community as much as possible and we will be donating our time and expertise for free and will be assisting Richard and his team with his new website, digital strategy and more importantly, online security.

As a happy, positive team of web specialists, we have decided to start a new website donation scheme. We really want to make a difference to the people of Gloucestershire, especially those that need it most. We will be aiming to donate up to 10 websites each year to local charities, whose online presence may require a modern re-design to help improve its success in the county.

We have already worked with a number of local charities, but if you know of any other local, Gloucestershire based charities, who you feel are struggling to raise funds for a new website or their current site may need a refresh, please submit your charity suggestions in the form below.