Remarketing & Retargeting Strategy

Your website is going to lose 96% of all users who visit it today.

This means about 4% of your users will actually convert into a lead or make a purchase.

This is why remarketing is so powerful and every business should use it. By utilising even a basic remarketing method, you can advertise to your lost users and convert them into leads or paying customers.

Great news, Softdata Remarketing is on sale!

Get your 5th & 6th months FREE when you sign up for a 6-month contract.
To get in on this deal, simply book a call with us by clicking below!
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What is remarketing?

Remarketing (also called “retargeting”) is an effective strategy to re-engage with people who have previously visited your website.

The digital marketing method uses the Display network within Google Adwords to display image and animated banners to people who have visited your website or mobile app. The adverts will follow the users across the WWW and will display your marketing message in different sized banners.

When optimised correctly, it’s a great way to build brand recognition, and to help to increase leads through your sales funnels.

“Website visitors who are retargeted are more likely to convert by 43%.”

Source: Criteo

Reconnect with your audience via Remarketing

Remarketing provides a unique opportunity to re-establish a connection with your audience.

By gathering all insights via Google analytics, you can create and perfect yours ads and creative and tailor a meaningful journey for your audience. Knowing the exact area where your buyer’s decisions are made is vital and this allows us to provide your audience with the information that will persuade them to convert into a lead or sale.

We want to help you reconnect with your lost audience!
After analysing your data and target market, we will choose to run one or a selection of Search Campaigns, Display Campaigns, and Call-Only Campaigns to create the perfect PPC strategy for your business.

You’re in good hands with Softdata PPC.

“The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.”

Source: Wishpond

How much does PPC retargeting cost?

Remarketing is part of the Google PPC network and on average, costs per click are between £0.26-£1.03 on remarketing ads – 10-15% less than usual PPC costs.

The cost of remarketing ads does vary depending on the chosen keywords and the competitiveness of the industry.

With Softdata remarketing clients, we usually recommend to spend 10% of their ad budgets on remarketing.

Retargeting & Remarketing Success

Let us show you how we could introduce or transform your existing remarketing strategies into ones that deliver a great ROI.

We have many case studies to share with you to demonstrate how our methods can scale your business.

PPC Case Studies


Increase in leads

Learn how we increased leads using PPC & SEO for a national Chartered building surveyor company. 


Increase in conversions after 6-months

See how we used an advanced retargeting and display network strategy for a leading B2B data supplier. 

Professional retargeting management services from Softdata

Whether you’re looking to partner with an agency to introduce a remarketing stratgey, or give your current campaigns a boost in sales, we are here to answer your questions and help you make a great ROI!

If you don’t have a ppc strategy in place, you could be missing out on leads and revenue for your business.

Contact us today to speak with a our head of digital marketing and receive a bespoke quotation. We are looking forward to help you grow your business via PPC advertising.

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